surfboards

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  • 2IC

    The 2IC was designed on the back of the huge success of its
    Quick Overview

    The 2IC was designed on the back of the huge success of its predecessor the MVP. In essence the formula was quite simple. We wanted to develop a shape that had all the elements that work so well with the MVP and mesh that into a more streamlined package to suit conditions over 3 feet. The MVP certainly holds its own when conditions get a bit bigger but it is in its prime when the range is 2-4 feet.


  • LONE SLIDER – SINGLE FIN – From $600

    Classic single fin with a modern twist. The Lone Slider 
    Quick Overview

    Classic single fin with a modern twist.

    The Lone Slider is based upon a formula that works! Nice gentle outline, volume under the chest for paddle power, medium rocker and softer rails up front for some forgiveness.

    Size guide and tech vid at the bottom of the page.


  • MAL PERFORMER – From $860

    This model is designed for those who want a nine footer that
    Quick Overview

    This model is designed for those who want a nine footer that performs dynamically in all conditions. The basic formula is a progressive rocker that is married up with lower rails and a narrower profile.


  • PINK DIAMOND

    A while back long time Primitive customer Paul Curran came t

  • Wide Load

    How to create a board that had the volume of th
    Quick Overview

    The wide load is summer fun and performance rolled into one wide little package