THE SECRET IS OUT
Secret surfboards isn’t anything new to Primitive but the depth of the current range certainly is. Secret is a board label that we started manufacturing a few seasons ago that is aimed at the surfer with a budget in mind who doesn’t want to sacrifice quality for price. Prices start at $450 for locally made boards by us.
Clearly it is impossible to put out exactly the same product as our Primitive range at such a reduced price (we would be broke extremely quick if we did). There are certain parts of the manufacturing process that we decided to leave behind, which have no bearing on durability or performance, only aesthetics.
This season we have expanded on the range quite heavily to delve into a line of epoxy summer fun boards that is manufactured in the same factory as brands such as Hayden Shapes and McTavish. These will start at $599 which is a great price for the quality that is associated with those brands.
Last but not least are some sweet full colour and polish mals which look awesome! The only negative when we open these guys up is I think we may not have ordered enough of them….$949 which is a steal for these little numbers.